Outlaw Agency x Pornhub Present The Altman Building: One Day, Three Designers From the Rooftop to the Runway

Outlaw Agency x Pornhub Present The Altman Building: One Day, Three Designers From the Rooftop to the Runway

NEW YORK, NY (September 3, 2024) –The Outlaw Agency, a “pop-up” agency formed by People’s Revolution Founder Kelly Cutrone and Anna Delvey, has joined forces with Pornhub and the Altman Building to create a day of fashion shows featuring three of New York’s most promising brands: PRIVATE POLICY New York, Untitled&Co and SHAO New York

The Outlaw Agency was formed in September 2023 as an experiment between Delvey and Cutrone. “We asked ourselves, What will it take to bring attention to emerging designers?” states Cutrone and Delvey. The duo produced the Shao show on September 11, 2023, on Delvey’s rooftop in the east village, as Delvey was on house arrest and unable to leave her home. The show and Shao received critical acclaim and unprecedented press for a first-time designer, and an Agency was born.

“This is a pivotal time for so many designers across many levels. From a sluggish and declining retail climate to an explosive and ever-expanding media world, technology is redefining how we live, shop, and build brands. That, coupled with increasing production costs, has made it close to impossible to get a brand up and off the ground,” says Cutrone.

“We knew that to be effective for our clients, we would need to create a sponsored space with a proper runway, state-of-the-art lighting and sound, ample backstage areas for the teams, and sponsored hair, makeup, and nails. We have worked with Pornhub on many fashion projects over the years. The sponsorship provided by Pornhub has allowed us to introduce brands like Luis DeJavier, Namilia, Seks LLC, Ludovic de Saint Sernin, Shayne Oliver, and Vaquera to a broader audience. Pornhub was the first call we made, and they agreed to be the title sponsor”, states Cutrone.

"Creativity and freedom of expression are at the heart of both the adult and fashion industries," said Pornhub’s Head of Brand and Community, Alex Kekesi. "That's why Pornhub remains committed to supporting independent designers and, much like we do on our site, offer visibility to brilliant, diverse, and innovative creators to share their work with the world. Our collaboration with The Outlaw Agency taps into a reservoir of distinctive talent, and we're so excited for the culture-shifting, thought-provoking designs that PRIVATE POLICY, Untitled&Co, and SHAO will bring to the runway this Fashion Week." - Alex Kekesi, Head of Community & Brand at Pornhub.

“With the sponsorship money in hand, we reached out to the iconic Altman Building. The Altman is a landmark property and one of my favorite locations for a runway in New York. The venue is centrally located and ideal for editors as they move about the city during fashion week,” states Cutrone. "We are honored to host the Outlaw Agency along with the People’s Revolution team. This iconic venue, formerly the carriage house of the famed B.Altman & Co., stands as a testament to New York’s rich fashion history. B.Altman & Co. was a cornerstone of the late 19th and early 20th-century fashion scene, epitomizing luxury and innovation in the heart of the bustling 6th Avenue fashion district, famously known as ‘Fashion Row.’ The Altman Building and its storied past provide the perfect backdrop for these designers’ bold and creative visions, seamlessly blending historical elegance with contemporary flair. Let’s bring fashion shows back." - The Altman Building

"We believe in our talent and are committed to creating disruptive and effective strategies that will decrease their timeline to success. We look forward to seeing you all at our shows." - Delvey & Cutrone.