Pornhub Launches “Cleanest Porn Ever” Campaign to Help Flatten COVID-19 Curve
Popular Stars from Pornhub’s Model Program Come Together to Create Instructional Video Series To Encourage Fans to Embrace Social Distancing
NEW YORK (April 29, 2020) – Pornhub, the premier online destination for adult entertainment, today announced the launch of “Cleanest Porn Ever,” a campaign spearheaded by the site’s Model Program community which will feature a series of instructional videos to help educate the public on how to stay clean even when getting dirty during the age of COVID-19. The series will feature popular models who will provide tips on how to adhere to social distancing guidelines and practice proper hygiene whilst still maintaining a healthy sex life.
As part of the campaign, Pornhub has launched a dedicated site featuring the full collection of uncensored instructional videos, as well as a safe-for-work versions of these same videos, available on the brand’s YouTube channel, complete with a campaign video summarizing the project. Top models from around the world, including Danika Mori, Leolulu (who were featured in Pornhub’s Dirtiest Porn Ever Campaign), Mary Moody, Josy Black, MySweetApple, Solazola, Gabby Ferrer, June Liu (SpicyGum) and Pornhub Brand Ambassador Asa Akira, will be featured in the series which begins with safe-for-work health instructions before starting an uncensored scene.
“Despite the tragedy that’s resulted from this deadly pandemic, it’s great to watch people from all over the world come together to support their communities,” said Corey Price, Vice President of Pornhub. “We’re grateful to our models for joining in this effort to help prevent the spread of the virus. Instructional videos can be dry and boring, but this entertaining series proves that social distancing can still be sexy.”
Videos will be published in English, Spanish, Russian, Japanese, Mandarin, German, French and Italian. Additionally, the campaign will challenge people to find the most creative ways to have the safest, cleanest sex possible, and provide additional resources on how to stay safe during the pandemic.
“With a huge platform like Pornub's, it’s important for them to spread the word on social distancing!” said Asa Akira, Pornhub’s Brand Ambassador. “I’m proud and honored they asked me to be a part of this project.”
Junie Liu, a member of Pornhub’s Model Program, added, “Even if the pandemic is now heading in an optimistic direction, we need to remain vigilant. People must pay attention to safety and protection guidelines more than ever. Wash your hands more frequently, respect social distance and wear masks. You are not only doing this for yourself, but also for all the people you care about.”
To help models who have been financially impacted by COVID-19, Pornhub recently announced it is offering them 100% of their video sales after processing fee -- for a total payout of 85% of video sales earnings on both and its clip site Modelhub -- for the month of April. Compared to the previous month to date, the Pornhub Model Program has seen an average increase of over 17% in sales per day. This includes video sales growth, as well as tips and fan club sales growth – growing 17%, 38% and 7% compared to the month before, respectively.
This announcement follows Pornhub's recent COVID-19 relief efforts. Most recently, the company launched a safe-for-work parody site that advocates for handwashing called Scrubhub, which can be found at scrubhub.tv. Additionally, the company announced support to first responders and medical staff fighting on the front lines against COVID-19 around the world, as well as relief for sex workers who have been financially impacted by the pandemic. This included donations of:
- 15,000 surgical masks to protect first responders from the Local 2507 of New York City, which represents emergency medical technicians (EMTs), paramedics and fire inspectors of the Fire Department of the City of New York (FDNY).
- 15,000 surgical masks to the Uniformed Firefighters Association (UFA) Local 94 of New York City to protect first responders.
- 20,000 surgical masks to Mount Sinai South Nassau to bolster the safety of nurses, physicians and support staff caring for COVID-19 patients.
- €50,000 to various European organizations to purchase additional masks and medical equipment, including Dein Quarantäne Engel / Deutsches Rotes Kreuzin Germany, Croce Verde di Vicenza and Ospedale San Raffaele in Italy, España vs Coronavirus. Mascarillas AQUÍ AHORA and Material Sanitario para Hospitales Públicos ESPAÑA in Spain, and Des masques pour nos soignants in France
- $25,000 to Sex Workers Outreach Project (SWOP), contributing directly to sex worker relief funds in the SWOP-USA network to meet immediate requests for support from sex workers impacted by COVID-19.
- $10,000 to the Free Speech Coalition (FSC), a member-based, non-profit trade association of the adult entertainment industry. The donation was made to the FSC’s Emergency Fund, which will help adult entertainment talent and crew with their living expenses while they are unable to work due to the COVID-19 pandemic. also matched any donations made to the FSC’s Emergency Fund up to an additional $20,000.
For more information on the Cleanest Porn Ever campaign and to watch the entire uncensored collection of instructional videos, please visit www.cleanestpornever.com
To view the SFW campaign video please visit: https://youtu.be/UKJrxgU80pk
To view the SFW model video playlist please visit: https://www.youtube.com/playlist?list=PLPMh7hIxJDBDOnsNrfQmIKLNJhtaKBE2t
About :
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 5 million videos and over 100 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 10 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.
The Model Program offers a monetization system to creators who earn ad revenue from their content or by selling their video clips. Over 165,000 models have made their home, find out all the benefits here: www.pornhubmodels.com