Richardson and Pornhub Announce Second Collaboration
Popular Streetwear Brand and Leading Adult Entertainment Platform Debut New 13-Piece Limited-Edition Capsule Collection
New York, NY (November 15, 2018) – Today, Pornhub, the premiere online destination for adult entertainment, and popular streetwear brand Richardson reveal their second collaboration: a new 13-piece capsule collection.
The limited-edition range includes the ‘Flags’ bomber and long-sleeve shirt, featuring the flags of countries where porn is banned and where it is not; the ‘Signature’ t-shirt and tote bag, inspired by a fan t-shirt seen at the recent Pornhub Awards ceremony and featuring the autographs of pornstars; and additional co-branded merchandise including two hoodies, a long-sleeve shirt, a crewneck, a dad cap, slides, and crew socks. Additional items include stickers and deck of playing cards.
“We’re thrilled to announce our second collaboration with Richardson. Here at Pornhub, it’s no secret that we’re huge fans of Andrew Richardson’s art, sex and culture magazine and clothing line, which have become symbolic for self-expression and erotica,” said Corey Price, Vice President, Pornhub. “Our new 15-piece capsule collection features an assortment of limited-edition items that are rooted in Andrew’s vision and feature Pornhub’s unique aesthetic.”
Pornhub and Richardson announced their initial collaboration with the launch of their first-ever limited-edition capsule collection September 2017, during New York Fashion Week. The collection was inspired by ideals of liberty and sexuality and included a hoodie, cap, swimsuit, bomber jacket, and multiple t-shirts. Earlier this year, Pornhub sponsored the 20th anniversary issue, A9, of Richardson Magazine.
“We are excited to continue our collaboration with Pornhub, a ubiquitous brand and ethical platform,” said Andrew Richardson, Founder and Creative Director, Richardson. “There are few corporate logos that symbolize community and freedom like theirs do—two qualities that naturally appeal to us here at Richardson.”
Launching today, the Richardson x Pornhub Capsule 2 AW18 is available at Richardson NY and Richardson LA, richardsonshop.com and www.pornhubapparel.com. Apparel ranges from $24 to $276.
ABOUT PORNHUB
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 5 million videos and over 100 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 10 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.
ABOUT RICHARDSON
Founded by creative director, Andrew Richardson, Richardson began in 1998 as an independent magazine focused on deconstructing sex and sexuality, prioritizing truth over promoting an artificial moral compass. In 2003, a t-shirt collaboration with influential streetwear brand, Supreme, marked the expansion of the Richardson brand. Today, Richardson offers a full line of apparel, including denim, sweatshirts, t-shirts, workwear, outerwear, and accessories. Inspired by the same ethos of provocation as the eponymous magazine, each piece is carefully considered and American made.
MEDIA CONTACT
Black Frame
Jillian Lockwood, jlockwood@framenoir.com
Sandi Halimuddin, shalimuddin@framenoir.com
212.226.2196