Pornhub Collaborates With Hood by Air for Runway Show During New York Fashion Week
Runway Show Featured Specially Branded Pieces from the Leading Adult Entertainment Site as Part of Ongoing Collaboration
New York, NY (September 12, 2016) – Pornhub, the premier online destination for adult entertainment, was the presenting sponsor of Hood by Air’s runway show during New York Fashion Week this past weekend. The runway show featured specially co-branded pieces from the leading adult entertainment site as part of a preview of the clothing brands “Handkerchief” collection. This marks the official launch of an ongoing collaboration between Hood by Air and Pornhub that will feature a co-branded capsule collection of clothing including bodysuits, hoodies and long-sleeved shirts.
A specially created user profile can be viewed at
www.pornhub.com/hoodbyair featuring original content themed around the collaboration. Images from the runway show and upcoming collection as well as specially curated video playlists from Hood by Air creative director and founder, Shayne Oliver and CEO Leilah Weinraub, among others, can be enjoyed on the page.
“Hood by Air epitomizes contrast, resulting in a style that encompasses and juxtaposes aggressive street wear, hip-hop, art and high fashion. Shayne Oliver has seamlessly deconstructed the boundaries of fashion and created a brand that emanates edginess and defies convention,” said Corey Price, Vice President, Pornhub. “Here at Pornhub, through the past year, we’ve successfully diversified our brand, penetrating an assortment of verticals, including fashion. Working alongside Hood by Air and sponsoring Shayne’s fashion show at New York Fashion Week was an immense pleasure, especially as we continue our foray into the fashion industry. The show was an audacious exposition of fashion, culture and sex, epitomizing what Pornhub represents today”
Founded in 2006 by Shayne Oliver, Hood by Air is a cult-favorite fashion brand. Provocative and audacious, the brand’s work subverts traditional divisions between authentic and global, shared male and female, insider and outsider, art and commerce.
In an interview with Vogue Runway, brand founder Shayne Oliver stated “ “It was a trend happening in the company not wanting to collaborate with clothing companies but to collaborate with businesses that had liberal ideas and spirits. Pornhub is way beyond that, everyone knows that. I feel like it’s a great way of selling ideas.”
For more information on the collaboration, please visit the official landing page
www.pornhub.com/hoodbyair
About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 3 million videos and over 60 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 4 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.